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by David B. Zwiefelhofer
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the ad with this, or the words “By Owner”
2. Price
3. Location—many papers list according to location (as does the Journal)
4. Size—number of bedrooms and baths; square footage
5. Best selling feature—large lot, pool, hot tub, newly remodeled, redecorated, etc.
6. Inducements—Give a reason to motivate a seller to call you (“eager to sell”, “a great bargain”, etc.)
7. Telephone number
Working with Agents and Brokers
If you are presented with an opportunity to save time by working with a broker or agent that may have a buyer, be prepared for how you want to handle it. For example, you may get calls from agents or brokers that tell you that they may have a serious buyer for your home. They want to know if you would be willing to pay a commission. A “selling commission” is generally half of a full commission (2% to 3%) and this is the most you should agree to pay under these circumstances. Be careful not to “price yourself out of the market” by increasing your asking price to accommodate this fee.
V. Showing Your House
There are several important guidelines that if followed, will greatly help you make the most out of the time you invest in showing your home.
However, before you show the house to a potential buyer, they typically will call you first and ask specific questions about the home. Of course the vast majority of the standard questions are addressed on the web site. Keep in mind that you may be speaking with someone who has not yet looked up your home on the site. Often, buyers with cell phones that are driving through a neighborhood that they like will simply call the number immediately to get basic information. At any rate, listen carefully to the caller and answer questions honestly and thoroughly. If you get past the basic questions and they remain interested, offer to show the home. If the caller agrees, ask them some questions: get their name and phone number minimally. It is a good idea to get |
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