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by Jake Gorst
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So, if you are a business owner, and you want your business to be successful with in-house web site development, what should you do?
1. Hire an information architect(s) (someone who will organize the information that will go in your site).
2. Hire a graphic designer(s) with strong Internet design skills (preferably with knowledge of html and other forms of Internet programming).
3. Group these two together and let them consult with the Marketing department for branding purposes and utilize the services of the Information Systems department to get your site live on the web.
4. Have everyone report to you alone.
5. Be open minded.
It’s that easy.
If your company does not have the resources to create a new department and hire an Internet development staff, you may want to seriously consider hiring an agency to create your site. The cost to do so is less than paying salaries. Having a professional, experienced agency create your Web presence will make you more money in the long run than having an inexperienced individual do the work.
About the Author
Jake Gorst is a writer, film maker, and president of Exploded View (http://www.explodedview.tv), a new media advertising and design company. He also is a frequent contributor to various trade publications on topics related to Web site and architectural design psychology and trends. Previously, Gorst served as Vice President and Chief Creative Officer for E-Media Publishing, Ltd. and as an Internet content developer for Citibank and other Long Island based corporati |
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