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by Joe Myna
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The Internet has given us many marvelous advantages in international marketing, from the speed and convenience of email to the ease and economy of product downloading.
Yet these wonders pale by comparison when you realize the sheer volume of Gurus that inhabit the Web.
As a young boy growing up in Ohio I was impressed by the rarity of those mystics who with one utterance, could place in a nutshell all worldly knowledge.
On the other hand, there had always existed plenty of "experts."
In olden days folks were forced to rely on the now outdated, 'expert' for knowledge and virtuosity.
When it comes to Internet marketing there are no experts, only Gurus.
You remember what an 'expert' is, don't you!
Well, as a distinguished Chinese gentleman named Charlie Chan, once said, "An expert is a person who provides quick answers that are sometimes correct."
While, as Charlie says, an 'expert' may only from time to time, correctly assume a fact, a Guru never ever suffers from this fallacy.
A Guru just knows all!
You see, the only quality the 'expert' lacks is perfection, otherwise he would be a Guru!
There is one other distinguishing characteristic you'll notice when sorting out a Guru from an 'expert'. An 'expert' is either, self designated or quickly proclaims the title, while a Guru leaves that function to his associates.
As a lad I was just naive enough to believe that the world only offered us one or two true Gurus. |
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