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by John Calder
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give someone the hope that they will get to enjoy their lunar real estate during this lifetime! So why else would people buy these tracts in such great quantities?
Lesson #2
I believe that Mr. Hope knew that I would think his plan was funny, in fact, I would venture to suggest that this was part of his marketing plan.
In the end, Mr. Hope has laughed himself all of the way to the bank. He has earned more money in 22 years than most corporations could hope to earn in a lifetime.
And look at the Lunar Embassies cost of doing business. Shoot, this program is nearly all profit. His only cost of doing business is his advertising costs and the cost of hiring an accountant to keep his checkbook balanced. That is a real tough life.
By the very nature of the Lunar Embassy and its real estate venture, Mr. Hope will continue to have stories written about him and his program. Having been mentioned on CNN and Late Night with Conan O*Brien, he is receiving millions of dollars in free publicity and advertising for his business. In fact, I am guilty of helping him too, by sharing this article with you today.
The lesson here is that if your marketing plan is good, you can sell an exhorbinant amount of anything you want to sell.
Think about it, Dennis Hope is selling real estate in a place where few people can actually travel. In fact, I am willing to gamble that 100% of all of his customers will never actually be able to physically enjoy the real estate they have purchased. Not one of them will actually set foot on the property they have purchased.
He might as well be selling air! No one needs |
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