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by Ben Innes-Ker
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with the first choice here.
Pick up just about any book or course with real estate investing information or that is about creative real estate and you'll find the choice #1 approach to finding motivated sellers, if any.
What you won't find anywhere in those books, courses or real estate investing information is the choice #2 approach, which is direct response marketing.
Direct response marketing targets a specific group of most-desired prospects that you have defined as those most likely to respond to your offer (e.g. out-of-state homeowners, or expired listings), then it advertises for or delivers a message to only those people via a media (e.g. personal-looking hand-addressed #10 envelope mailed first class) that will reach them and get their attention. Once in front of the target, direct response delivers the following:
A benefit-telegraphic headline
A true marketing message
An offer, or offers
A reason to respond immediately
Precise response instructions and mechanisms
With these five elements in place, you set yourself up to be called only by motivated, partially pre-sold sellers, continually, day after day! So now you can be freed to do the most productive thing possible for you as an investor: make offers to motivated sellers!
Hopefully you can see the picture here. Direct response marketing cuts your advertising expense in half. It sifts, sorts and screens your prospects so that only the most qualified and most motivated respond and get to talk to you. In short, it allows you to make more while working less, with more predictability, consistency and control than anything else you could do to find deals.
Is that something you want? Think about it. Is |
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