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by © 2005 Lanard Perry
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ling address, property address, phone number, type of property, current asking price, price reductions during the listing period, how much the taxes are and anything else that you even think you might want to know about these properties.
Unlike fsbos, cold calls and other lead generating systems, owners of expired listings are almost always warm, responsive prospects. Also, they are typically still Realtor friendly and are already sold on the idea of doing business with a real estate agent - again.
But wait a second. Although expired real estate listings are easy to find you still need to know what to do to get them.
Converting Expired Listings to New Ones
Converting expired listings to current listings is like most other things. You have to have the right tools and skill set to get the job done, or else you end up wasting lots of valuable time and money. In this instance it could cost you tens of thousands of dollars in lost commissions.
Owners of expired listings are as close to a captive audience as you're going to get in real estate. Many still want to sell their properties and may be tired of being stuck. Stuck with bad tenants, double mortgages, property taxes they'd hoped to avoid having to pay.
Sure, some change their minds and decide not to sell. But many are still primed to relist again and are waiting for the right Realtor with the right approach. That can be you as easily as anybody else. But you have to come prepared, or don't come at all.
With so much at stake and so much money to |
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