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by Catherine Franz
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The number one key to getting business in the real estate home sales market is to be people’s first contact. The National Association of Realtor’s last three surveys between 1999 to 2003 said 66% of buyers stayed with the first real estate agent they contacted yet only 6% of this number came from web sites. This number is rising as people become more comfortable finding their information on the Internet. There are three ways to show your uniqueness on the Internet: words, pictures, and interactive activities.
What is pulling prospects to visit your web site? You have the obvious -- strategic alliances with lenders, title reps, home inspectors, appraisers and attorneys. Here are ten ideas that aren't obvious.
1. Use balloons besides at the open house. Print an action slogan on the balloon along with your URL -- web site address. An action slogan is very important, otherwise people will not know what the URL is for. When attending an outdoor event, like a fair, carry them, place them on your children’s arm so you can find them, and hand them out. Take the balloons to the kids baseball games or other sports. If traveling with balloons is difficult, call the show’s event office and find out if there is going to be someone there with the equipment for balloon blowing. When you get there, give them a few dollars to blow a few up for you. You can order all sizes and balloon shapes: http://www.gopromos.com/store/category.asp?CL=101A1276A1292
2. On brochures add an action request, |
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