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by Jeanette Joy Fisher
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Filling Buyers' Emotional Needs
After many years of investment experience, we've found that using Design Psychology and Marketing Psychology techniques greatly increases our profits. Both concepts go far beyond "curb appeal."
For instance, we use colors that target our prospective buyer's income level and match the selling season. Generally, buyers of higher-priced homes prefer complex colors, and using cool colors during hot weather and warm colors in cold seasons makes buyers feel more comfortable. We also paint the front door a happy color and entice buyers into the house by placing potted plants on the porch.
Over the years, we've bought and sold dozens of distressed properties. By using caution and common sense, as well as following a few simple rules and using Design Psychology strategies, you, too, can become a wealthy real estate investor!
(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.
About the Author
Jeanette Fisher, Design Psychology Professor, is the author of Doghouse to Dollhouse for Dollars, Credit Help!, Joy to the Home, and other books. Jeanette teaches Real Estate Investing and Interior Design Psychology. For more articles, tips, reports, and newsletters, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm |
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