Real Estate Reference How to Attract Clients in Residential Real Estate
Thursday 23 January
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  by Alan Rigg

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  e success stories or testimonials to point to as answers to these questions. However, there are many things you can do to build your credibility quickly. Here are a few examples:

* You can perform in-depth research on a specific aspect of your local real estate market and write a "white paper" or "special report" to share with prospects. Examples of potential topics include "The Hottest Markets In (a specific area)", and "Resale Home Prices for the Past 12 Months In (a particular community)".

* You can compile a "New Resident Resource List" that educates your prospects on local stores, service companies, fun activities, family-friendly restaurants, etc.

* You can write articles and deliver free speeches or seminars that are based upon the results of your research.

There is tremendous power in AUTHORSHIP. If you can place useful information that has your name on it the hands of potential prospects, you will earn credibility.

How to Build Relationships

A good starting point is making sure everyone you know (friends, family, acquaintances, past business contacts, etc.) is aware that you have become a licensed real estate agent. It doesn't matter where they live -- who knows when one of their friends or associates will decide to move into your target market? The best approach is a simple, "soft sell" message such as, "If you hear of anyone that might be interested in buying or selling a house, please let them know that I would be delighted to help them."

When you are sure that everyone you know is aw
 
     
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