Real Estate Reference Selling Houses: Making a Home's Sale Flyer with Internet Mar
Sunday 17 February
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  by Jeanette Joy Fisher

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  Are you selling your home? I'll bet you want to sell right away, for the highest possible price.

Even if your home is listed, you could benefit from using Internet marketing tools. Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They build up benefits to the reader--not features of the product. Internet readers want to know, within seconds, "What's in it for me?" You can use these sales tools to sell your home.

The Realtorís number two sales tool--right after the sign--is the sales flyer. Most real estate agents use a sales flyer template which showcases their listings using archaic marketing methods. For some reason, agents don't follow successful Internet marketing sales-copy techniques. Listing agents put a pretty house picture in the middle, list the home's features in detail, and then add a big picture of their face. But, buyers don't care how pretty your agent is! Home buyers want to know why your home beats every other house in the area. Buyers want to know what your house can do for them!

Make your flyer motivate home buyers to look at your home and to remember it. This requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits.

Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. Why does a buyer care about paint? No work needed, fresh paint throughout. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances under warranty. What's great about your neighborhood? Easy walk to great schools and downtown shopping district.
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