Real Estate Reference Three Things You Can Learn from the Lunar Real Estate Boom
Tuesday 19 February
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  by John Calder

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Today I received a very odd email. I got a real long laugh out of it, yet I thought keeping the message could serve real purpose in helping me deliver my message to you.

I am still laughing about the Lunar Land Rush. It seems that for the past 22 years, Dennis Hope has been selling acres of land on the Moon! He has sold over 300 million acres of land on the Moon for $29.95 per parcel!

Believe it or not, this is not a scam. Instead it is entirely legal. The entities that held the responsibility for stopping this program within international law failed to file the legal paperwork necessary to have invalidated this real estate program. The responsibility --- had it been exercised --- belonged to the United Nations, the U.S. government and the Russian government.

The failure to act has made the sale of tracts of the lunar landscape perfectly legal throughout the entire planet earth.

I was laughing hard until I realized that Mr. Hope had sold over 300 million acres of land to more than two million people. I got out my calculator and figured Mr. Hope*s income three times before I would accept that he had earned nearly $9 billion dollars! Do the math yourself: 300 million multiplied by $29.95 equals $8,985,000,000!


Believe it or not, there is something about this story that will help you discover unrealized profits in your business.

Lesson #1

People are willing to spend money on anything, so long as they believe they are going to get something out of it. In this case, the best his customers can hope for is bragging rights, a good laugh or something to pass down to their great, great, great grandchildren.
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