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Tuesday 19 February
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  by Isabel Fena

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Ask yourself these questions:
  • Are you an experienced writer?
  • Do you want to stay at home to write?
  • Do you want to work for yourself?
  • Do you learn new things quickly?
  • Are you interested in a broad number of subjects?
  • Do you feel like youíre being pigeonholed with your current writing and you want to branch out?
  • Do you have a flair for marketing?

If you answered ďyesĒ to any of these questions Ė or even better Ė several, you may have found a new career!

Itís more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while itís much more difficult to regulate email, itís still being made more and more difficult to use this form of marketing and sales. So basically it comes down to the fact that real estate professionals need an effective way to market themselves without breaking the law.

If youíve ever done business with a Realtor or Mortgage Broker they probably still send you newsletters, recipe cards, sportís schedules, notepads, etc. If they donít they arenít marketing themselves very effectively and you may have found your first client!

The majority of a real estate professionalís business comes from word of mouth - whether itís repeat business from people who are refinancing their mortgage, applying for a home equity loan, selling their house, renting their house, or from clients who recommend ďtheir guyĒ to friends and relatives. Whatever it is, itís in the professionalís best interest to keep their name on your mind.
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