Real Estate Reference Real Estate Marketing with RSS
Monday 20 August
Houses in Farmington madison flat fee listings Home · Login · Site Map  

Real Estate Terms
Real Estate Terms Full List
Search Real Estate Terms
Real Estate Articles
Search Real Estate Articles
Login
     
  by S.R. Daley

print article · comment on article

 
  previous page 1 of 2 next  
     
  RSS (Really Simple Syndication) is an increasingly popular marketing method to syndicate real estate website content for clients and prospective clients. RSS enables distribution of website content to third-party websites and RSS news readers.

Newsreader (or feedreader) use is growing rapidly. Newsreader software allows users to grab RSS feeds from various sites and display them to read and use. If you have a My Yahoo! or My MSN page, then chances are, you are already using RSS! The customized items you choose for those pages are syndicated RSS feeds from various news and information sources.

For real estate agents and professionals, RSS has many uses. For example, someone looking for a house or a place to rent can simply use an agent's RSS feed to keep up with the latest listings. If they see an interesting item, they can click directly to the website for more information. Mortgage brokers can quickly and easily alert RSS subscribers of rate changes or other news.

Some other uses for real estate RSS feeds include: featured homes and commercial properties, rental properties, announcing open houses, virtual tours, mortgage rates, news & announcements, and e-newsletters.

RSS is extremely targeted because it is user-controlled and, unlike e-mail, it has a 100% delivery rate. Unfortunately, e-mail is quickly losing its marketing power due to e-mail filters and recent anti-spam legislation. Also, an RSS feed is simpler to maintian than an e-mail list. There is no address lists to maintain and no software needed to send messages, and no risk of spam problems.
 
     
  previous 1·2 next  
 
FSBO Website Design copyright ©2004 - 2018 David B. Zwiefelhofer. Copyright of articles held by their authors unless otherwise noted. All rights reserved.  

 Other Real Estate Sites: Page Not Found on For Sale By Owner New Mexico