Real Estate Marketing for the “You” Generation
Sunday 17 February
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by Dominick Evans
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Are you working in the real estate industry? Are you a real estate agent, mortgage consultant, builder, real estate broker, appraiser, construction worker, etc?
The Internet is the wave of the future. You can no longer sell homes without at least some sort of internet presence.
According to Harris Polls....over 70% of people in the world use the Internet.
The Internet is the most trusted source for purchases and this includes houses.
Chances are...you already have some sort of Internet presence on the web. You may have gone with a real estate web site design company for your design. You may think your design is ok. Is it really?
That is the first thing prospective clients see when they click on a link to your web site. If they don't like the design then they leave. The web site design company may even make templates that you can use. However, did you know that you aren't the only one using the same exact template?
I have gone to enough real estate sites to realize that these companies are making a lot of money by cloning your site. People that are buying homes aren't going to want to see a clone site. In fact, many may not even realize it is a clone site. They click on your link and leave as soon as they see the design, not even realizing that your site is different.
These sites contain the same articles, same look, same design, etc. They are based on image marketing. Image marketing isn't going to fly on the Internet. It just doesn't work anymore.
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