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  by Lothar

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  urgently motivated to sell. Perhaps he has lost a job, been transferred, has a drug problem, is facing divorce, bought more house than he could afford... or a variety of other reasons why he/she must get out from under those mortgage payments.



You can control real estate with leases, options, subject to techniques and a host of other "creative ideas". To be successful you must understand which technique to use in which situation. You just talk to the seller until you learn what he/she will accept.



Step Three - You must uncover a steady stream of motivated sellers:



They are always plenty of people who must sell their homes and sell them in a hurry. The trick is to find them. Since most people will so "no" to any offer but all cash, you need to be constantly on the search those motivated home owners.



My experience is that most new investors don't fail at investing... they fail at marketing. Marketing is how you sell you skill as an investor and find enough motivated sellers to keep the cash rolling in.



You can use billboards, flyers, telephone calls, door to door canvassing, bandit signs, newspaper ads, Web sites, direct mail... or any combination. If you don't use good marketing every week of the year your chances of becoming a successful investors are minimal.



Good marketing is the secret. You can be expert at every creative buying technique in the book. If you can't locate motivated sellers every week you just won't be able to buy houses.



Time and again we've seen people with ju
 
     
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