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by Dan R. Vella
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u in a leadership role
Enhances prestige
Attracts the right people and right opportunities
Adds perceived value to what you are selling
Earns recognition
Associates you with a trend
Increases your earning potential
Differentiate yourself from the competition
Position your focused message in the hearts and minds of your target customers
Confers top of mind status
Increases authority and credence of decisions
HOW DO WE BRAND OURSELVES?
Like any branding exercise, the key to personal branding is having a good product, one which you understand and pitch to the right market. The first step in personal branding is knowing who you are, find out what strengths your brand possesses and how these strengths can help you. Personal branding is not about presenting a façade to the public; a poor product will not stand up to market scrutiny. This is also a choice of brand elements, people you deal with, the look that you have, and how you conduct yourself. Once this has been done, determine what you are going to offer. As a product what do you do, what need does the product of you satisfy in the market. Next figure out the position you will take in the audience of your mind. What unique space do you wish to occupy and what unique associations do you want people to recall when they think of you? Finally, once you have established the first three steps, manage your brand over its lifecycle. That is keep visible, be consistent and be yourself. According to Montoya, the well-known personal branding guru, the key to managing your personal brand is word-of-mouth (WOM), the most trusted form of communication.
How does one go about building a personal brand |
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