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  by Lanard Perry

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  Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and
services with quality.

However, effective real estate marketing does not have to be
expensive, complicated, or sophisticated. Sometimes, plain,
simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income.

One of the most effective real estate marketing ideas involves Expired Listings. If you're newly licensed, new to a community or simply looking for a way to increase your business you should aggressively pursue them.

Expired Listings are plentiful and always easy to find. All you have to do is look at your daily MLS updates.

If you make them a staple of your real estate marketing efforts by pursuing them consistently you should be able
to develop a steady stream of prospects and a solid income within 3 - 6 months, depending on your local market
conditions.

Still, getting them is easier said than done. However, a good real estate listing system can help set you apart from other Realtors in a relatively short period of time.

Visit http://www.farmingexpiredlistings.com if you need one.

Below are some additional real estate marketing ideas.

1. Bumper stickers. Are you advertising yourself via bumper stickers, yet? If not you're missing out on a simple, cost effective marketing strategy.

So, here’s the deal. It's very simple. Have some bumper stickers printed with your web site address and other
 
     
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