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  by Kirk Bannerman

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  It's all about location, location, location!

In the past...back in the days when Google was IT when it came to
natural search results...everyone was very focused (or shall we
say obsessed?) on Google page rank.

Now that Google is a public company and the search business has
become competitive (most notably due to the serious search
capabilities now being offered by Yahoo and Microsoft, via MSN),
Google has become much more "private" or secretive about things
like page rank, backlinks, etc.

As a matter of fact, many are of the opinion that Google is now
intentionally displaying outdated page rank and backlink
information on the Google Toolbar in an effort to mask the true
workings of Google and to frustrate the Search Engine
Optimization (SEO) community, which had become fairly skillful at
"playing the Google game". If this is the case, then Google page
rank fixation is now pure folly.

Another factor that is closely watched by webmasters is the Alexa
traffic rank. This traffic rank is based on three months of
aggregated historical traffic data from millions of Alexa Toolbar
users.

However, the Alexa user base is only a sample of the Internet
population, and sites with relatively low traffic will not be
accurately ranked by Alexa due to the statistical limitations of
the sample.

Alexa's data come from a large sample of several million Alexa
Toolbar users; however, this is not large enough to accurately
 
     
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