Real Estate Reference How To Get Top Listings For Your Real Estate Web Site
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  by Stan Smith

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  Now I know there are tons of free search engines out their and if you want to submit to them that’s fine. However, I’ve found the vast majority of search engines to be a waste of time because they just don’t get any traffic.

I recommend concentrating your efforts on Overture.com, Google and if you have $300.00 to invest – on Yahoo. Here’s a hot tip, almost everyone uses Google’s search engine listings. So submitting your site to Google will give you the best bang for your buck, especially because it’s free (for the moment).

Search Engine NO-NO Here are some search engine tactics some realtors use that don’t work and can even get your site banned by the search engines!

1. Submitting to FFA (Free For All) Sites – FFA sites are pages that allow you to list your site for free in return for your email address. Millions of hapless users submit their site to these pages in the hopes of getting quick traffic. These sites have been proven not to work and are generally considered a nuisance. So much so that if a search engine sees your site listed on a FFA site it might get banned. So avoid FFA sites all together. 2. Hidden Text – Some believe that they can trick the search engines into ranking their site highly by repeating a popular keyword hundreds of times. They change the keyword’s font color to the background color of the site – making the word invisible. The search engines know of this tactic and they have programmed their spiders to ignore the junk keywords and in some cases blacklist the site. 3. Constant Resubmissions – Once you have submitted your site your done. Constantly resubmitting your site is considered to be a form of spam by many search engines which could lead to your site being banned. Only resubmit your site if your site drops drastically in the rankings or if you radically chance the content on your site. 4. Using exotic techniques like cloaking and doorway pages. These techniques are used to fool the search engine spiders into ranking your site highly. The problem with these techniques is that they require constant monitoring and carry the risk of your site getting permanently banned if you’re discov
 
     
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